Monster Music & Reverend Guitars Team Up
Thursday night November 8th was a special night here at Monster Music. We held our annual Reverend Guitars Open House.
This year it took on a different feel. Hurricane Sandy had ravaged our surrounding communities about 10 days prior, and most of our customers were still suffering without power. At the time it was nearly impossible for anyone on Long Island to get a tank of gas. Ken Haas from Reverend and I gave thought to cancelling the event, but I really wanted to give people a chance to get their minds off of the devastation. We also decided that we would build in a charitable component, so Monster Music and Reverend together donated a brand new Manta Ray 290 to be raffled off at the event to help the local outreach at St. Bernard’s (They are our next door neighbors whose food pantry feeds more than 150 local families in need each week). Everyone lined up to buy their raffle tickets and settled in for a great night of music and fun.
The idea of the Open House is that we want our customers to get their hands on the Reverends.
They are guitars that when you see and touch, you buy! Everyone was encouraged to take down a guitar and play. Ken Hass, the Reverend General Manager, was here... ...so there was no question that our customers couldn’t get answered.
Those that attended they were treated to the incredible virtuosity of Gil Parris, who played his signature model Reverend guitar to perfection.
More than anything it proved a good distraction for all of us, where we could take our minds for a moment off of power outages, flooded homes, and gas shortages.
Our raffle ended up generating more than $750 in cash for the St. Bernard’s outreach and we collected more than 100 pounds of food for their pantry. Great work everyone! Johnny Cola had the lucky ticket and immediately put his new Manta Ray to use at an open Jam later that night.
- Tags: In-Store Event